Here in the United States, March is recognized as Irish Heritage Month. This week also sees the arrival of St. Patrick’s Day, who is the patron Saint of Ireland. For the week of Monday, March 14, 2022, to Sunday, March 26, 2020, let’s appreciate some romance covers featuring American-set romances with protagonists of Irish ancestry.
By the dawn of the 21st millennium, the stepback was the pinnacle of cover art in the romance genre. The combination of a best-selling author, a prominent artist, and fantastic design aesthetics meant quality all around. The stepback was an acceptable middle-ground and proved to be constant in an era of transformation.
A fun way to show off old and new stepback cover art is to post them on “Stepback Saturdays” on bookish Instagram or Bookstagram. Using #stepbacksaturday bookish Instagrammers upload pictures of cover art.
By 1990 every established publishing house was rethinking the way they did cover art. The stepback was starting to mean something special. Rising stars–both authors and artists–would combine for a winning combination, and no publisher could ignore that.
Throughout the 1980s, romance publishers would use various tricks to catch prospective buyers’ eyes: embossing, foil lettering, bright colors, explicit embraces, big-named artists, superstar cover models, and more. Nevertheless, the stepback was not commonly utilized until the mid-1980s.
For the week of Monday, March 7, 2022, to Sunday, March 13, 2022, we’re showing off the exquisite artwork of cover illustrator George Ziel.
I’ve searched around to find which was the first mainstream paperback romance to use a genuine stepback cover. I’m not 100% sure but it looks like Pocket Books published it in 1979.
The history of stepback covers goes back to the early-to-mid-20th century. Bantam, Warner, and Pocket Books would be among the first paperback publishers to use this innovative cover design in the 1970s.
Publishers often re-use artwork to save money or time. We found quite a few examples of different romance books with the same or similar cover art.
Conversations about romance covers always draw strong opinions. Are they a source of cringe or are they a form of art? The stepback cover has been popular in the genre for over 35 years. One reason for that is due to discretion. With stepbacks, you can have your clinch and eat it, too.
